Parency is a comprehensive digital platform dedicated to supporting parents by connecting them with trusted perinatal professionals across France, while equipping practitioners with specialized business management tools tailored to the unique needs of this ecosystem.
Parency is an all-in-one solution designed for both parents and perinatal healthcare professionals. It enables parents to book personalized consultations with midwives, lactation consultants, psychologists, and other specialists via home visits, online sessions, or in-clinic appointments.
For professionals, Parency provides a flexible management tool that allows them to handle bookings, manage multiple working locations, organize group sessions, and increase their visibility through a public profile system. It also supports entire medical structures, facilitating collaboration among multiple practitioners within a clinic or organization.
With its expert-backed approach, Parency ensures trust, accessibility, and efficiency in the perinatal care ecosystem.
Parency’s competitive advantage is derived from its all-in-one perinatal care platform. The needs of both parents and sector professionals are uniquely addressed, with access provided to flexible appointment formats and a trusted network of experts, tailored to the current needs of parents throughout their parental journey across France. Home visits, clinic appointments, and online consultations can be scheduled, aligning with the working methods of the ecosystem—an adaptability not offered by traditional generalist platforms. Furthermore, professionals are supported through tools designed for appointment management, increased visibility, and collaboration within a community. An exceptional customer experience is ensured through a focus on flexibility, convenience, and trustworthy care providers.
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Parents, especially during the critical first 1,000 days of their child’s life, often struggle to find trusted, qualified perinatal professionals who fit their specific needs. The process is fragmented, requiring them to search across multiple platforms, leading to stress and uncertainty regarding the quality, peronal fit, or trustworthiness of the support they get on their own.
A few figures: 1 in 5 mothers suffer from postpartum depression, 1 in 3 breastfeeding mothers need the support of a specialist to be able to breastfeed, 1 out of 4 babies suffer heavy sleep issues during their first year.
On the other hand, perinatal professionals face challenges in managing their practice efficiently. They require flexible scheduling, support for multiple locations (home visits, clinics, online consultations), and tools to enhance their visibility. Many existing solutions are generic and do not cater to the unique needs of this ecosystem.
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Parency solves this problem by providing a centralized platform where parents can easily connect with qualified perinatal professionals and book consultations tailored to their needs—whether at home, online, or in a clinic.
For professionals, Parency offers a specialized business management tool, allowing them to manage appointments, schedules, and multiple work locations seamlessly. The platform also supports group structures, making it ideal for clinics or collaborative practices.
By combining accessibility for parents with efficient practice management for professionals, Parency creates a trusted, all-in-one solution for perinatal care.
France counts 2M parents of kids below 3 year olds. France also counts about 100k professionals in this sector, and more than 5000 private and public structures dedicated to supporting parents.
Parency being a very scalable kind of business, the objective is to go beyond France alone (Parency already references a few practitioners in French Canada, Switzerland, Luxemburg..)
Parency is the first platform of its kind on the French market. Other ways to support parents have been developped, for example May Santé App, that allows parents to chat with a perinatal specialist from their team. Other generalist healthcare appointment booking services exist such as Doctolib, but no competitor has fully addressed the need of parents for physical appointments tailored to their need, while supporting the perinatal specialists ecosystem.
2025 is the year for Scaling at Parency. Parency will reach +10K new MRR and make 100k MRR by End of Q1 2026.
End of Q1 (current picture): 3k MRR. 80 professionals, and 3 “”perinatal structures”” with 10+ professionals each. 700 appointments/ month.
Q2: 14k MRR. 225 professionals, 18 structures. 4000 appointments / month
Q3: 37k MRR. 460 professionals, 60 structures. 10000 appontments / month
Q4: 63k MRR. 700 professionals, 100 structures. 20000 appointments / month”
Exit strategy consists in seeking acquisition in a 5 years period. 3 types of ecosystem players are to be targeted:
1. Generalist healthcare booking platforms (Doctolib, Maiia, Qare, etc) seeking to differentiate from the competition by expanding into new niche communities such as future and young parents, that Parency will have by then concentrated.
2. Future and young parents community Media such as Reworld Media, La Boîte Rose, willing to reach more users by proposing new tools and engaging functionnalities.
3. Parent support indirect competitors such as Malo, May Santé App, willing to expand their level of services to parents.
Professionals subscription to the platform.
Include multiple monthly memberships ranging from 30 euros to 500 euros, depending on the number of functionnalities, and the size of the practice being referenced (individual professional or multiple professionals working at the same structure)”
Khalil Yaker is a former Healthcare finance professional, that imagined Parency after having a baby in 2020 and going through challenges regarding infant sleep and breastfeeding. The experience lived by Khalil was the same that was concluded by the State a few months later regarding the poor level of parents support in France in the first 1000 days report: https://sante.gouv.fr/IMG/pdf/rapport-1000-premiers-jours.pdf
Khalil resigned from his job with the idea of Parency, and enrolled in the Innovation and Entrepreneurship Master’s degree at ESCP, one of the top Business schools in France, where he met Ghina Hneini, who had freshly left the Management consulting industry, with the intention of building a Social Impact and Women support-oriented business.
Both matched on the will to disrupt the support of families, and women health, and with Ghina’s customer first approach, quality standards, and Khalil’s financial background and parental path, they were able to build a first MVP, that started the whole Parency story.
5,000 parent appointments later, Parency is only starting its journey to disrupt how future and young parents are supported worldwide.
