DonaLeb is a gamified corporate wellness platform designed to enhance employee engagement and well-being by rewarding physical activity. Through the app, employees participate in fitness challenges—such as walking, running, or cycling—and earn points, badges, and incentives for reaching milestones. Companies use DonaLeb to promote a healthier workforce, increase team motivation, and foster a culture of well-being, all while tracking participation and performance through an integrated analytics dashboard. By combining technology with behavioral science, DonaLeb helps organizations improve productivity, reduce absenteeism, and create a more active and engaged workplace.
1. Gamified Employee Engagement – Unlike traditional wellness programs, DonaLeb uses interactive challenges, leaderboards, and rewards to keep employees motivated and actively participating.
2. Data-Driven Insights & Real-Time Analytics – Our platform provides corporate HR teams with engagement metrics, wellness impact tracking, and ROI measurement, making it easier to justify and optimize wellness initiatives.
3. Customizable & Scalable Solutions – DonaLeb offers personalized challenges tailored to each company’s goals and culture, ensuring higher adoption rates and long-term success.
4. Seamless Corporate Integration – Designed for easy onboarding, the platform works across various company sizes and structures without disrupting daily operations.
5. Affordable & Flexible Pricing – Competitive pricing models make DonaLeb accessible to both small businesses and large enterprises, offering cost-effective wellness solutions without long-term contracts.
6.Stronger Employee Recognition & Incentives – Beyond fitness tracking, DonaLeb enhances employee morale by rewarding achievements, reinforcing positive behavior and workplace well-being.
Companies struggle to keep employees engaged, motivated, and physically active, leading to lower productivity, higher absenteeism, and decreased workplace morale. Traditional wellness programs often fail due to lack of personalization, low participation rates, and minimal tangible rewards.
DonaLeb solves this by offering a gamified corporate wellness platform that makes fitness fun, engaging, and rewarding. Employees stay active through interactive challenges, earning incentives and recognition, while companies benefit from a healthier, more motivated workforce.
With real-time tracking and analytics, DonaLeb helps organizations measure engagement, boost team spirit, and enhance workplace well-being—leading to improved performance and retention.
DonaLeb transforms workplace wellness by making fitness engaging, rewarding, and data-driven. Through gamified challenges, employees stay active while earning incentives and recognition, fostering motivation and long-term participation.
For companies, DonaLeb offers a seamless, analytics-powered platform that tracks engagement, measures impact, and cultivates a healthier, more productive workforce. By integrating gamification, real-time insights, and meaningful rewards, DonaLeb redefines corporate wellness into a dynamic and measurable experience.
DonaLeb targets the rapidly growing corporate wellness market, which is projected to surpass $100 billion globally. Companies increasingly invest in employee well-being to enhance productivity, reduce absenteeism, and improve retention, creating a high-demand opportunity for innovative wellness solutions.
Our primary customers are corporations and organizations looking to improve employee engagement, health, and workplace culture:
By providing a gamified, data-driven wellness platform, DonaLeb taps into a broad and expanding customer base, positioning itself as a leading solution in corporate well-being.
DonaLeb stands out in the corporate wellness space by combining gamification, customized challenges, and real-time analytics to drive employee engagement and well-being. Unlike traditional wellness programs that often lack interaction and measurable impact, DonaLeb rewards employees for staying active, fostering a fun and competitive environment.
What sets DonaLeb apart is its data-driven approach, allowing companies to track engagement, measure ROI, and align wellness initiatives with broader organizational goals. Its ability to offer personalized wellness challenges based on employee preferences and company culture further differentiates it from competitors.
In 2025, DonaLeb is focused on accelerating growth across key dimensions to position itself as a leading force in corporate wellness and social impact. Our primary goals include reaching 300,000 active users and securing over 50 paying corporate clients, demonstrating strong product-market fit. We aim to achieve $50K in monthly recurring revenue by scaling B2B offerings and deepening user engagement. On the product side, we plan to launch a V2 of our platform with enhanced gamification, advanced analytics, and new wellness reward features. Geographically, we’re targeting expansion into 2–3 new markets across the region.
Given DonaLeb’s current position — a growing social impact platform with solid engagement and corporate interest — a strategic acquisition by a larger wellness, HR tech, or social impact company seems like the most likely and feasible exit strategy in the short-to-medium term (3–5 years).
In the long run, as DonaLeb scales further, an IPO or merger could be on the table, depending on the market, growth, and company positioning.
1. Corporate Subscriptions – Businesses pay a monthly or annual fee based on the number of employees enrolled, gaining access to wellness challenges, analytics, and engagement tracking.
2. Premium Customization Services – Companies can pay for customized challenges, branding options, and tailored wellness programs to align with their corporate culture.
3. Partnerships & Sponsorships – DonaLeb collaborates with health and wellness brands, insurance providers, and corporate benefit programs to offer sponsored challenges and exclusive employee rewards.
Yasmine Darwich’s leadership journey began at a young age, rooted in her experiences as a scout, where she honed essential skills in teamwork, problem-solving, and community service. This early exposure to leadership laid a strong foundation for her entrepreneurial spirit. Yasmine later took part in two innovative startups, Troc Circle and Spike Diabetes Assistant, which further cultivated her ability to lead and inspire teams toward impactful solutions.
At Troc Circle, Yasmine contributed to creating a platform focused on promoting a circular economy through peer-to-peer exchanges, demonstrating her commitment to sustainability and community engagement. At Spike Diabetes Assistant, she played a vital role in developing a health tech solution aimed at improving the lives of individuals managing diabetes. These experiences not only equipped her with critical insights into startup dynamics but also reinforced her passion for leveraging technology to drive social change.
Through her leadership at DonaLeb, Yasmine combines these formative experiences, driving the mission to enhance employee well-being and corporate social responsibility. Her journey reflects a lifelong dedication to creating positive impact, positioning her as a visionary leader in the corporate wellness space.
Strengths: HR, marketing, business strategy, data analysis, and strategic partnerships
DonaLeb was born from a simple yet powerful idea: making wellness fun, engaging, and rewarding for employees.
Founder Yasmine Darwich, a passionate advocate for health and corporate well-being, saw a major gap in traditional wellness programs—most were uninspiring, failed to engage employees, and lacked measurable impact. Drawing from her experience in behavioral science and corporate engagement, she envisioned a gamified platform that would transform the way companies approach wellness.
The journey began with a small team of like-minded innovators, including tech experts, all driven by the belief that a healthier workforce leads to happier, more productive employees. Through continuous iteration, DonaLeb evolved into a data-driven, interactive wellness solution that not only motivates employees but also provides companies with valuable insights to optimize their programs.
